Cram Alert -

Steve Cram

I have teamed up with Alert ID Group Ltd to provide the Cram-Alert ID Service. The founder of Alert ID Group has 15 years experience in delivering identification services to the UK public looking after some 1.5 million pets, people, horses, luggage, keys, personal property and even your house.

Why is Emergency ID so important to me?

Training in the UK countryside and urban roads is a dangerous business. There is an element of risk involved. My brother Kevin died when he was on a training run and to this day we have no idea what really happened.

Use the audio player below to listen to Kevin's story.

What was so terrible about Kevin’s accident was the fact that he was not carrying any ID. The emergency services were powerless at that point. They could not contact me or Kevin’s girlfriend as they had absolutely no idea who he was!

A little more about me

I'm passionate about sports and love the fact that Cram-Alert is an essential part of any athlete’s kit, just as important as good footwear and hi-visibility clothing. Find out more about my sporting background.