Emergency Response Centre

24/7 Emergency Response Team

Our Emergency Response Centre is based in Peterborough, Cambridge.  In addition to our new Cram-Alert ID Service,  the Emergency Response Team is on duty 24-hours of every day 365 days of every year and specialise in dealing with all kinds of emergency situations including:

  • BEIDS - The British Equestrian ID Service - for riders and horses
  • Cram-Alert Sport ID – for runners, cyclists, adventurers, families and their personal property
  • Fire and Flood emergencies
  • Lift entrapments
  • Mayday responses for ships at sea


The Team are IIP (investors In People) accredited and take their responsibilities very seriously.

On Duty 24/7

  • There are between 10 and 30 Team members on duty between 6am and 8am.
  • There are up to 60 Team members on duty from 8am through to 9pm.
  • There are 10 Team members on duty from 9pm to 6am.

What does the Emergency Response Team do for you?

A member of your family is found needing assistance

If anyone from your registered family is found ill injured or simply needing help; providing they are wearing their Cram-Alert wristband or carrying any item of property with a Cram-Alert ID tag attached, when they are found the finder is able to call the 24/7 Emergency Response Team.

As soon as we receive the call we will begin the process of notifying you, who has been found, where they are, who is looking after them now, where they are being taken and the name and contact details for the person looking after them.

An item of personal property belonging to a member of your family is found

Once again, provided the property is displaying a Cram-Alert ID tag, the finder is able to call the Emergency Response Team. They will take contact details of the finder and pass them on to you.

How does the team actually contact you?

We take responsibility for contacting you – no matter how long it takes!

Your Cram-Alert register is able to record as many points of contact as you may wish to provide. The Emergency Response Team will telephone you and your alternative contacts in the manner you require. Importantly they will continue to telephone you until contact is made and there will be a full record of every telephone number called and the result.